The reasons why barbecue grill mats are popular mainly include the following aspects:

Category differentiation: The barbecue market is fiercely competitive, and traditional barbecue restaurants find it difficult to stand out. Some innovative barbecue restaurants have formed a unique positioning by combining elements such as desserts and buffets, attracting the attention of young people

 

In addition, the combination of barbecue and Chinese style has also generated new sparks, making the new Chinese barbecue restaurant very popular as soon as it opened

 

Policy support and cultural integration: The country's active support for the night economy has injected strong momentum into the barbecue industry. The establishment of barbecue associations and organizations in various regions has promoted the standardization and normalization of the barbecue industry. Some cities have created barbecue as a landmark business card, further enhancing the influence of the barbecue industry. Meanwhile, as an intangible cultural heritage, Under Grill Mat with production techniques carry local characteristics and folk customs, attracting a large number of tourists

Social attributes and emotional value: Barbecue has strong social attributes and is suitable for occasions such as friend gatherings and couple dates. The "fireworks" characteristic of barbecue also meets the current consumer demand for experiencing "fireworks". The spread of social media platforms has further increased the popularity of barbecue, making it a popular leisure activity

 

Market size and growth: The barbecue market continues to expand, and the national barbecue market is expected to reach 280.6 billion yuan in 2024, a year-on-year increase of 14.9%. As of September 2024, the total number of barbecue restaurants in China exceeded 520000. The homogenization competition in the barbecue industry is severe, but through innovative models and differentiation strategies, fireproof grill mat  have successfully broken the homogenization competition situation