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What is the best-selling product on Amazon?
To ensure that you choose low-risk, high return products to sell on Amazon, I have created this guide. Continue reading to learn about the best-selling products, what you should sell, and how to conduct research to ensure that any product you sell is a safe choice for this e-commerce giant
Firstly, for inspiration, let's take a look at some of the best-selling products on Amazon.
Amazon has planned its own current bestseller list, ranging from toys to books to video games, and the list is updated every hour. Here are some top product categories:
1. Home and Outdoor products

Given the wide variety of products in the home and Outdoor products - appliances, BBQ Grill Mat, ceiling filter,Gargage Mat and more - it's no wonder that 32% of sellers on Amazon choose to sell in this category. In addition, this is a thriving industry, with global retail sales of home and household appliances expected to reach $448 billion in 2024.
It is worth noting that due to the popularity of home and kitchen products, new sellers may find it more difficult to succeed in this category. Therefore, if you are considering entering this market, please ensure that you have high-quality products that serve specific niche markets.
2. Clothing, footwear, and jewelry
It is not surprising that clothing, shoes, and jewelry are among Amazon's top product categories. After all, this e-commerce platform accounts for nearly 35% of all online clothing sales, making it one of the best-selling online fashion retailers. Specifically, Amazon shoppers prefer casual clothing over luxury clothing, and their top brands are Hanes and Amazon Essentials.
It is worth noting that this category may be a bit oversaturated, so it is crucial to ensure that you can provide something unique. People do not purchase expensive branded products on Amazon, but instead seek discounts. Therefore, if you are considering selling clothes, shoes, and jewelry, please ensure that your products have high quality and low prices.
3. Electronic products
From computers and televisions to surveillance systems and wearable technology, consumers are always looking for the latest technology - especially when shopping online. In fact, almost half of the sales of computers and electronic products are conducted online.
Amazon consistently displays impressive prices on some of the world's most popular electronic products, so it makes sense for consumers to frequently purchase from the platform. If you are able to purchase electronic products in bulk, then as a third-party seller, this may be a promising category worth considering.
4. Beauty and personal care
Despite a 15% decline in global sales in the beauty and personal care industry in 2023, do not underestimate its importance and resilience. The market rebounded, with revenue growth of nearly 3 billion US dollars in 2024, and is expected to continue to grow.